How to Price a Mural
HOW TO PRICE A MURAL
Murals are great works of art. Anything ranging from wall size or ceiling size is classified as murals. Also, there are exterior and interior murals. Most murals are painted on the side of building and fences, and some are done on framed canvas hung on walls in homes and offices. Lovers of art those whose who enjoy in their offices and homes, people who appreciate the influence and power, entrepreneurs who want to make their offices attractive to potential customers to their business.
Besides, many others want to make an impression on their city even museums also have large murals. How to price a mural is what most Atlanta visual artist are confused about and one of the most asked questions even mural art commissions donít have a fixed price for this marvelous piece of art. There are lots to consider when setting prices for murals. Let me quickly give you a breakdown on thing to consider when fixing prices for your murals.
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1. Time: Time goes along with what type of job you will be doing. Each one has its different timeframe. So it is advisable to come up with a possible hourly rate multiplied by the number of days it will take. It is recommended that you charge for overtime which will cover for mistakes which you don’t prepare for which may arise in the course of the job. You don’t have to let clients know what your hourly rate is if you charge hourly because you might get stuck charging that same price for everyone. There should be a minimum charge for small murals; this is because the time spent in creating a small mural is not too far from a large mural.
2. Job type: every mural painting job is different. There are lots of faux finishes range according to skill level. There are several types of murals which range from a detailed trompe l'oeil to a simple cartoon outline. The harder the job, the more time it takes to be completed, and you might require more materials in the long run. Also, try to find out your clients budget, give them a wide range of price options so you won’t get to have painted a detailed mural and they would have been happy with a less detailed work for a reduced price.
3. Location: Location comes into play in getting to know how to price a mural. Cost of living in different part of the country also varies within the same state and locality. Knowing the average cost of living in certain areas can go a long way to help fix the price of murals. For example in Virginia, a 3 new bedroom apartment may go for over $250,000, but in New York, a 3-bedroom can cost over $600,000 so also in Atlanta. An Atlanta visual artist may charge less or more depending on the cost of living in each area.
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4. Experience: Years of Experience can also be considered in setting prices for murals. An artist with lots of years of working experience tends to charge more that an artist who is just starting out. A beginner may decide to start charging at $20 per hour just to get a few jobs to build up some experience and portfolio, then add $10 more every month once the portfolio is vast enough to project their professionalism.
5. Cost of materials: Ensure that cost of materials is deducted when pricing. You may likely draft a material sheet which will enable you to remember everything you need for that job. Most times at a point of meeting a client you may not be sure of the cost of materials, you need to let them know you will get back to them with a final price. An estimated price can also be given to your client which will give them an idea of the price they will be looking at, so when you come back with the final price, they won’t get overwhelmed. Cost of paints rises every time, this you can confirm from your local dealer, also if you are using your own materials such as the leftover from the previous jobs, ensure they are charged for that. Determine the price per square foot for every mural, most Atlanta visual artists have their prices, if you are in high demand and experienced you can charge clients on the higher end but you can still charge low if you are new to mural painting. Moreover, you don’t have to give a breakdown to your clients as said earlier, what they need to know is the final price because it doesn’t matter to them how you run your company and also it will be to your own best interest.
6. Business expenses: as your business starts growing, you will start incurring costs such as insurance, adverts, marketing, and website design. You will want to do everything to ensure that your business expands its reach. All of this should be taken into consideration when pricing a job. Get an average of what your expenses are then you can add them to the final price you will be giving to your client.
7. Travel expenses: there are cases where you have to make a trip to paint for a client, traveling expenses should be included in the pricing given to your client. You won’t want to be the one to incur traveling costs. Once you have been able to figure out a pricing plan, always keep it in mind that it might change at any time. If you are charging too little, you can increase price per square foot and if you discover you are charging too much you can drop prices a little bit. Ensure your pricing is competitive, and if you are charging more, let them see why you are charging more (skills and experience). Having a price sheet makes you look professional, and boosts your client’s confidence in your work. Lastly, ensure that you get your clients to make a deposit of up to 50% up front before buying the materials needed as this can be included in your price sheet, so your client doesn’t back out in the middle of the project.
Once you have been able to figure out a pricing plan, always keep it in mind that it might change at any time. If you are charging too little, you can increase price per square foot and if you discover you are charging too much you can drop prices a little bit. Ensure your pricing is competitive, and if you are charging more, let them see why you are charging more (skills and experience). Having a price sheet makes you look professional, and boosts your client’s confidence in your work.
Lastly, ensure that you get your clients to make a deposit of up to 50% up front before buying the materials needed as this can be included in your price sheet, so your client doesn’t back out in the middle of the project.